Your blog is an incredible way to attract the audience and move potential prospects to action.
The challenge is finding the time to get that next article out.
No worries! At BlogWorks we have developed a way to publish amazing blog articles in a whole lot less time.
It’s all about a system.
Here’s how to write a blog post fast using this proven 7 step system:
- Build a Content Calendar for future articles.
- Start with the end in mind and plan.
- Use an stopwatch and limit your research to 15–20 minutes.
- Use a template to save time writing and make your article better.
- Avoid the temptation to edit until you have your first draft
- When editing, avoid the temptation to rewrite your article — done is better than perfect.
- Write your headline and select your images last.
Now, before you run away screaming “System, Smishdom, I’m a creative beast and hate systems that kill my creative genius.” I have a secret for you…
Highly successful creative people use systems to help them be creative.
- Architect Frank Lloyd Wright had a practice of waking up at 3 or 4 a.m. and working for several hours before heading back to bed.
- Movie producer, Brian Grazer (Apollo 13, A beautiful mind, Friday night lights) schedules weekly “curiosity conversations” with accomplished people.
- And many famous creatives, like Madame Curie, Frida Kahlo, and George Washington Carver recorded their ideas in journals, as do Tim Ferriss and George Lucas today.
The 7-step system we use (and you will learn) allows for lots of creative moments and will save you a ton of grief and time!
Let’s jump in and see how it works.
1. Start with the end in mind
You wouldn’t plan a vacation with your family without a destination and you shouldn’t write a blog without knowing where you want your reader to go.
Even a simple action, or CTA (Call To Action), like inviting your reader to read another, related, post on your site is a good first step. The goal is not to just keep the reader on your site — the goal is to prove you are a trusted authority and the best choice when it comes to solving their problem.
Every time your reader consumes more of your content, you establish yourself as a trusted authority.
Some of the CTA’s you can include in your post are:
- Link to another post
- Contact you for more information.
- Complete a short questionnaire about their needs.
- Watch a video explaining your services.
- Opt in to your mailing list (and receive your free gift/lead magnet)
- Download a “content upgrade”, or additional information about the topic of the post. For example, an investment planning Excel chart or estate planning checklist.
2. Build a Content Schedule
A great way to kick start your blog writing process is by building a Content Schedule. This is a list of future posts that solve problems you know your customers have.
Start by breaking the work you do into subtopics.
For example, if you are a financial planner you probably help clients with estate planning, charitable giving, tax planning, and investments.
Organizing future blog posts into a Content Calendar will help jump start your writing process
Each of those subtopics (or categories) can lead to dozens of great blog topics. You can organize these in an Excel or Google sheet and keep adding to your list as you think of new topics.
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3. Research with a timer
You have your blog topic (from your Content Calendar), you know what action you want the reader to take (your CTA’s)…now it’s time for research.
Before you get lost reading other blog posts, WIKI articles, or your past blog posts, set an egg timer for 15 minutes.
Any more than 15 minutes of research and you are procrastinating the writing.
Of course, there are exceptions (like medical, or technical blogs!)
A simple trick to overcoming procrastination is to limit yourself to 15 minutes to research your article.
In 15 minutes you can get inspired by what other bloggers have written, get ideas for new subheadings and maybe discover some statistics, quotes, or facts you can include.
More than 15 minutes of research for a blog article and you are probably making your post overly complicated and unattractive for the reader.
4. Use A template like this:
Possibly the best trick to saving time writing your next blog post is to start with a template. A template helps you organize your thoughts, but more importantly, using a good template will help keep your reader on your blog article longer.
Use a template to help organize your thoughts and save you time
OPENING — start with a story, a bold claim, or a statistic/fact. The job of the opening is to grab your reader’s attention and make them want to read the next sentence.
PROBLEM — make it obvious the problem you are solving. It could be to save time, rescue a marriage, or delegate better — whatever it is, make it clear you understand their problem.
PERSONAL — what’s your personal experience or client’s story, or research you’ve completed?
PROMISE — tell the reader what they can expect from the article. Keep them reading by building anticipation!
SOLUTION(S) — what do they need to do or change? Give examples of how this has worked for others? What do they need to avoid?
NEXT STEPS — remind them of the problem and why your solution is important.
THE OFFER — how they can go further with you (products, services, courses, etc)
CLOSE — finish with a motivational message, call-to-action, or challenge.
5. Write your content, don’t edit
Here’s a trick from the pros for faster writing. Write, don’t edit.
When you stop to edit you not only slow down the writing process, you switch from a creative level of thinking about this topic and the solutions to a detailed level that’s all about commas and semicolons.
This is also true when you come back to finish a blog article you started previously — resist the urge to start editing what you’ve written. Instead, pick up where you left off, finish writing, and then go back to editing.
Get that first draft done and then reward yourself with the easier job of editing.
6. Edit, don’t write
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” — Brian Clark, Copybloggers
Now that you have your draft article it’s time to quickly edit and get ready for the final steps of headline, images, and publishing.
Remember, this is a blog post designed to be read in only a few minutes — done is better than perfect.
In this article, I show you how to write faster and make what you write more inviting to read, especially on a smartphone.
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Here are some tricks to making your blog post faster to read and more likely to keep your reader scrolling:
- Install a free tool grammar resolving extensions so that half of your mistakes can be fixed in minutes.
- Remove redundancies like “that” and chop long sentences into smaller ones.
- Keep the reader moving by breaking big paragraphs into smaller ones.
- Build-in “cliffhangers” like: “Before I get to that…”, or “Let me ask you a question…”
- Break advice into easy to read bullets or numbered lists.
- Use dashes, em dashes to keep the reader moving through your article and use bold to draw their attention to important points.
7. Headlines and images last
Finally, it’s time for your headline and images. In this article, I give you 5 ways to find great headlines — look at #2 using Google’s Auto Suggest to refine the focus of your headline.
For this article, one of my draft headlines was “Write a blog post.” That is literally what the post is about, so that’s where I started.
Using Google’s Auto Suggest I saw that “How to write a blog post fast” was a popular search phrase, I didn’t see much competition for that topic, so that’s what I went with.
Use Google’s Auto Suggest to find highly searched keywords for your headline
This 7 step system will help keep the creative juices flowing, but also get your blog post written, edited, published, and attracting new business.
You might be a creative genius, but sometimes we all need a good system to get the work done.
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